Young and Rubicam's Cross-cultural Consumer Characteristics:
1. Mainstreamers - 40% of the marker, this is the largest section of the market in general. This group seek security in conformity to buy well-known brand names.
2. Aspires - These peole are motivated by status. They buy high tech fashion products.
3. Succeeders - These certain people have already climbed the ladder and want to keep control of what they have.
4. Refomers - This group want the world to be a better place
I believe my target audience will be mainstreamers as I will focus in chart Rock music.
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